How Do Companies That Embrace The Third Factor Improve The World?
Purpose-driven brands that are taking over all industries are improving the world in many immediate ways. From reducing their carbon footprint and the negative environmental externalities associated with their activity to working with the community-at-large in an open and honest way. But the biggest impact purpose-driven brands have is in bringing back the concepts of shared value and common prosperity, ideas that have in many ways been stripped from our cultural lexicon in recent generations.
They are bringing awareness to the societal and environmental problems plaguing as a civilization, they are transforming expectations and behaviors around consumption and they are provided an alternative that people can get behind. In the end, we see purpose-driven brands as the sparks that inspire others to go further in creating a better world for humanity and all living beings. This is their biggest impact.