What are the key components to the Third Factor?

So how do purpose-driven brands deliver on the Third Factor? How these brands impact all major stakeholders is critical: workers, customers, the community, the culture, and of course the environment.

But beyond that, purpose-driven brands are characterized by a willingness to change and adapt in order to better serve the world. And in addition, beyond their immediate impacts, it is their ability to inspire us as people to keep pushing forward in creating a better future for humanity and everything within. This is where purpose-driven brands are creating the most positive effects that ripple throughout our communities and culture.