What Is The Third Factor?

We’re introducing a series on the Third Factor.

There’s a massive transformation taking place in the world as we speak. More than anything, a shift towards consciousness, a realization that the path we are on is unsustainable, not only to ourselves but to the planet we inhabit.

Introducing the Third Factor series, a series discussing the shift from buying based on only price/quality to now buying on brand values. This transformation is quickly gaining steam and this series will lay out its origins, its reason for being and how we as brands and marketers can take it further with the goal of creating a better world.