Time spent in apps is increasingly on the rise. For US adults, over 2.5 hours a day are now spent within the confines of mobile apps. The share of consumer time spent with media via mobile is increasing (up to 29% for mobile, compared to...

User Dissatisfaction with In-App Advertising   The use of in-app ads by publishers has been increasing for some time. 81% of mobile game publishers and 49% of app publishers reported using in-app advertising in 2017 (59% total), up from 49% in 2015. Some app verticals overwhelmingly use...

We’re seeing a transformation in consumer preferences   The growth in consumer interest to purchase from socially-conscious brands is one of the most pronounced changes in consumer preferences in recent times. Consumers more than ever are interested in buying products from companies not only based on price...

Technology for good has become a somewhat overused phrase in recent years, but providing tech experiences that help solve world problems or bring joy to people is at the core of the concept. (Hacker Noon wrote a useful working description of “tech for good” in...

Unique Ad Inventory, For a Better User Experience   A fundamental shift in our society is underway. Consumers are no longer basing purchasing decisions solely on price and quality, as was standard practice over the course of many decades. They are increasingly basing purchasing decisions based on...

Mobile advertising, and specifically, in-app advertising is huge. In the US alone as of 2017, in-app advertising became a $33 billion industry. US in-app advertising is projected to grow to $72 billion by 2021. Spending on in-app advertising isn’t stopping anytime soon, as advertisers are...