Time spent in apps is increasingly on the rise. For US adults, over 2.5 hours a day are now spent within the confines of mobile apps. The share of consumer time spent with media via mobile is increasing (up to 29% for mobile, compared to...

Mobile advertising, and specifically, in-app advertising is huge. In the US alone as of 2017, in-app advertising became a $33 billion industry. US in-app advertising is projected to grow to $72 billion by 2021. Spending on in-app advertising isn’t stopping anytime soon, as advertisers are...