User Dissatisfaction with In-App Advertising   The use of in-app ads by publishers has been increasing for some time. 81% of mobile game publishers and 49% of app publishers reported using in-app advertising in 2017 (59% total), up from 49% in 2015. Some app verticals overwhelmingly use...

Technology for good has become a somewhat overused phrase in recent years, but providing tech experiences that help solve world problems or bring joy to people is at the core of the concept. (Hacker Noon wrote a useful working description of “tech for good” in...

Unique Ad Inventory, For a Better User Experience   A fundamental shift in our society is underway. Consumers are no longer basing purchasing decisions solely on price and quality, as was standard practice over the course of many decades. They are increasingly basing purchasing decisions based on...