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Why Earth Day Is A Joke

Today we are giving credit to this incredible life form that allows us to live, breathe and flourish: Planet Earth.

In our modern civilization characterized by consumption, Purpose-Driven Brands are important sparks for transforming consciousness, for opening up the space in our culture where the radical change we will need to create a sustainable future for ourselves may be possible.

We dive deeper into this in a recent Medium article.

https://medium.com/jukko/earthdayisajoke-84623479e2f3