WHITEPAPERS

Reward users to drive better advertising and monetization results

ADVERTISERS

This whitepaper contains analysis on:

1. Current problems with mobile advertising from what consumers are telling us:

 

– Mobile advertising viewed as disruptive, annoying.

– Mobile advertising is the least trusted ad vertical.

– Brands unable to create meaningful connections with consumers on mobile.

 

2. How Jukko built its platform to tackle current market problems

 

3. Other ad tech companies addressing these problems in unique ways

APP PUBLISHERS

This whitepaper contains analysis on:

1. Current problems with in-app advertising as a monetization strategy:

 

– In-app ads are inherently disruptive and annoying

– Lack of ad engagement means money left on the table

– In-app ads often negatively affect user LTV

 

2. How Jukko built its platform to address in-app advertising flaws by capitalizing on consumer shifts

 

3. Other ad tech companies addressing these in-app advertising problems in unique ways