Ad blocking is nothing new, but it’s nonetheless important to assess the main motivations for ad blocking. A recent report from globalwebindex titled “Ad-blocking behaviors around the world” found three main reasons for ad blocking to be far and away more common than the rest.
Who are you?
I’m the co-founder of Jukko, a programmatic mobile advertising network that’s strictly focused on participating in the purpose-driven brand revolution. Our vision is that everyone considers everything they do and use: where it’s made, how it’s made, and how it affects our society.
The purpose-driven movement is not just some fad. This movement is far more important. Now, it’s about building out the strategies, while finding the tools that helps this movement take over and go further. We dive deeper into best practices for purpose-driven advertising in this guide.
