2020 is the year for purpose-driven revolution. As companies and consumers become more and more passionate about lowering their carbon footprint and doing the most good, we’re working to connect them through a more humane technology platform: in-app advertising. Sure, in-app advertising isn’t that new. But our commitment to using it for good is. We’re
Ad blocking is nothing new, but it’s nonetheless important to assess the main motivations for ad blocking. A recent report from globalwebindex titled “Ad-blocking behaviors around the world” found three main reasons for ad blocking to be far and away more common than the rest.
The purpose-driven movement is not just some fad. This movement is far more important. Now, it’s about building out the strategies, while finding the tools that helps this movement take over and go further. We dive deeper into best practices for purpose-driven advertising in this guide.
Marketing and advertising has the same core function: Get people to think of themselves as consumers first and get them to buy more stuff. This must change …
With growing distrust of major social platforms, over ad saturation and increasing costs, more brands are moving to in-app channels to diversify their spend…
